Trending is when a topic, hashtag, or keyword becomes popular and receives more visibility and engagement than usual on a social media platform, like Twitter or TikTok. This is typically reflected on the Trending area of the platform, such as its Explore or Trending pages.
Trends are determined by the algorithm of the platform based on the amount of people talking about it, whether that’s via posts, comments, or searches. They can relate to anything from viral memes to breaking news stories, and they are always changing. Some trends can last for a short period of time, while others are more long-lasting.
Businesses can use trends to boost the visibility and engagement of their posts by using them as inspiration for content they create and then sharing it on their own accounts. They can also monitor trends to identify opportunities for their products or services. Trends often focus on current events, so keeping up with them can help businesses create relevant and timely content that resonates with their audience.
However, it’s important to remember that trends are not a goldmine of marketing potential for all businesses. A trending post can quickly become outdated or controversial, so it’s critical to be thoughtful and strategic when using trends for marketing purposes. Creating and promoting trend-inspired content can help businesses gain new customers and establish themselves as experts in their field.
YouTube Trending uses a number of factors when determining what videos are featured, including the view count, how fast it is growing, how often it’s being shared, and where viewers are from. Additionally, it considers a variety of other aspects such as channel growth and the likelihood of a video going viral. Trending can also feature videos highlighting up-and-coming YouTubers, and it sometimes includes sections focusing on specific topics (e.g., ‘Artist on the Rise’). Trending is not manual and is determined by an algorithm that analyzes all the data available about a video.
Similarly, Facebook’s Trending page uses the same algorithms to determine what videos are featured. The Trending section usually focuses on a wide range of topics, from pop culture to politics. Facebook’s trending also tends to be more focused on the local community.
When choosing a topic to trend around, make sure it aligns with your brand’s mission and values. It’s also important to be aware of the potential negative impact of a post or hashtag, especially when it comes to something sensitive such as a tragedy. If a company tries to capitalize on a trend for the wrong reasons, it can backfire and even damage their reputation.
Keeping an eye on the trending topics on Twitter can give businesses insight into what their audience is discussing and interested in. This information can help them create relevant content for their audiences and build trust with them. Trends can be a powerful tool for businesses, but it’s crucial to use them carefully and strategically. By being thoughtful when deciding on which trends to tap into, businesses can ensure that their content will be seen and appreciated by the right people.