A trailer is a short, high-definition video clip designed to advertise and promote a film or movie. Whether used to build up excitement or simply increase the number of viewers, it is one of the most important aspects of the filmmaking process. Trailers have become a large industry with entire companies and editors dedicated to their construction, extensive websites maintained solely to catalog them, and even an annual awards show. Although not the same as the film itself, trailers can be a highly effective marketing tool and are often well-crafted.
In the years since they were first conceived, trailers have grown into highly condensed, high-octane, and polished pieces of work that can present even the most mediocre movies in an attractive light. But not every trailer is a masterpiece, and many are simply forgettable.
The most important thing to remember when making a trailer is that it should always be tailored to the strengths of the film itself. This can be achieved in many ways, including showcasing cool set pieces/scenes, memorable characters, catchy music, or stunning visuals. However, many modern trailers fall into the trap of trying to do too much and end up feeling cookie cutter and overstuffed.
It is also crucial to remember that not all movies are created equal and that trailers should never spoil the film. This is one of the biggest mistakes that many trailers make, and it can lead to a disastrous outcome. It is impossible to get an audience excited about a movie if they know how it ends before they see it. It is for this reason that many filmmakers and studios choose to hold back on spoilers in their trailers, but this strategy can be difficult to pull off successfully.
Lastly, the most important aspect of a great trailer is that it should tell a compelling and intriguing story. This can be achieved by following the classic three-act structure of a movie, beginning with establishing the premise and setting, then building up the conflict, and finally ending on the climax. This can be a challenging task, but it is essential if a trailer is going to stand out from the crowd.
In short, a trailer is the Voyager spacecraft of your film, and it should be treated as such. By taking the time to carefully craft a unique trailer that highlights the film’s strengths, you can ensure that your movie will reach the widest possible audience. So don’t let a shoddy trailer ruin your chance at success. Follow these tips, and your next trailer will be a success.