Whether you’re an SEO or social media professional, understanding trends is critical for your success. Trending topics have the potential to generate significant interest, which can lead to more engagement and visibility for your brand. However, finding the right trends isn’t easy and can be time-consuming. The good news is that there are a number of tools available to help you discover and stay up-to-date on current trends.
Google Trends is a free tool that allows you to see the latest trending topics and search for trends based on specific keywords, cities, or countries. Using the tool is as simple as entering a keyword or search term into the homepage search bar and pressing Return. Google Trends will then display a chart showing the popularity of the topic or query over time, and will also provide related search terms and a list of similar trends.
The tool also has a variety of other features that are useful for marketers, such as Traffic Analytics, which shows how a specific website or page has fluctuated in popularity (based on visits) over time. It also includes a Market Explorer feature that displays trends or companies’ fluctuations in search volume over the past year, as well as a comparison of their popularity to other trending topics or companies.
In addition to Google Trends, there are several other tools that can help you identify and track social media trends. One popular option is Buzzsumo, a content ideation and management platform that offers a trending topics feature that scans social media to find the most popular articles and videos. It also provides detailed information about each trend, including its growth rate and the types of content that are most popular with your target audience.
Another tool to consider is Sprout Social, which specializes in social media management. Its Social Insights feature allows you to track trends across various channels and platforms, including Facebook, X, Instagram, Reddit, Pinterest, and YouTube. It also provides a report on trending topics in your industry, which can be helpful for planning social media campaigns.
It’s important to remember that trends can change quickly, so it’s important to keep an eye on them. In addition, it’s important to make sure that your trending content aligns with your business goals and principles and is relevant to your audience.
So, with that in mind, let’s take a look at some of the best trending tools to use in your marketing efforts.