How Small Businesses Can Succeed With Twitter Trends
A word, term, or subject which is discussed more than the others on Twitter is said to be in a ” trending topic” or simply “tweeting”. Trending topics also become popular either due to an event which prompts people to discuss a certain topic or for a prolonged time period due to the internet being in a state of constant flux. One of the most popular examples of this phenomenon is the ongoing “tale of two lives” Twitter trend. The first Twitter trend started just after the terrorist attacks in Paris in June of last year and has so far gained more momentum than the initial controversial tweet caused.
There are various different ways in which topics can be found trending on Twitter. Many people use the hash tag # trending to find out what is currently trending on Twitter and compares it with other trending topics to see if anything new has come up. However, there are other people who monitor trending topics using software tools such as trending keyword generators or trending phrases analyzers. This tool is especially useful for those who want to follow along with the Twitter trends as they arise. The software also allows anyone to check if their business is included in any upcoming trends.
Of course, no matter how keen you are on monitoring Twitter’s trending markets, it’s vital that you don’t get caught up in the hype. This is a temptation that many new to trending markets fall into, especially those who are only using Twitter as a promotional tool for their business. For those who are new to trending, an explanation of the process is required first. Basically, trending comes from the concept of what typically attracts a large number of followers. Trending is the study of the ever-changing trends on Twitter.
There are different factors which can affect the growth of a given trending topic. First, some topics are subject to short bursts where a lot of people get involved within a short period of time. Secondly, trends are not static. In fact, the rate at which they change is dependent on how serious the market participants are regarding the trend and how influential they are.
One way to keep track of trending topics is to know about hashtags. Short for hash tags, hashtags are simply words or short phrases which people commonly use on Twitter to locate specific conversations. The main advantage to using hashtags is that users can easily find conversations about similar products, services, etc. Additionally, the size of a trending topic can be clearly determined by the size of the number of users participating in the conversation. So if you are wondering how small business owners can participate on Twitter, you will see that there are plenty of options open to you!
If you want your small business to take advantage of Twitter’s trends, you have to learn how to do so effectively. To do this, it is important for you to learn how to identify trending topics, and then start discussions with these participants. There are plenty of platforms like Tweetdeck which allow you to see the tweets that other Twitter users are making regarding specific topics which you can then engage with and discuss. Another good option is to start up your own Twitter account and start connecting with other businesses closely connected to your industry.