If you’re running a small business, you’ll need to know how to capitalize on trends. They can help you gain exposure and increase traffic to your online store. You can find trending topics on most social media sites. Some websites have special pages that show trending topics.

For example, Instagram has a Search & Explore page. The page shows a list of popular images and hashtags in your area. There is also a page dedicated to newly best-selling products. Etsy has a Popular Right Now page. These trending topics are based on user locations and previous likes.

In addition to these pages, Google Trends can help you discover trending businesses. The site tracks global search trends and provides data broken down by category, date range, geo-location, and search type. It also has tutorials on interpreting the data.

Twitter has a trending topic menu that you can access from the website or mobile app. The trending topic will appear in the upper right hand corner of your news feed. Clicking the trending topic takes you to the relevant search.

Facebook has a similar trending topic menu. This allows you to personalize your own topics. Your custom topic will appear in the upper right corner of your newsfeed. Choosing one of the five categories will link you to related public posts. Alternatively, you can choose a specific tag.

Buzzsumo is a powerful tool for finding content that has gone viral. You can use the site to identify the main players in a particular space, find top-trending videos, and explore opposing viewpoints. Besides being an excellent tool for identifying content that is going viral, Buzzsumo has expanded into video content discovery and Q&A content discovery.

While a trend can last for an extended period of time, it’s important to make sure that your posts are relevant to the topic. Otherwise, you might end up with unintended consequences.

Rather than focusing on a single product, you might want to consider other industries. For example, if you run a salon, you might want to focus on hair removal. Hair growth is an age-old problem, but hair removal has been a recent trend. Use this to your advantage and launch a hair care store.

In the same vein, you could launch a pet-care store. Pets are important to many people. According to experts, the demand for pet products will continue to rise. With the rise of outdoor recreation, more people are buying home appliances and outdoor equipment online.

Another trending topic is religious unrest. When a tragedy occurs, you might want to post about it. By showing empathy, you can elicit more awareness among consumers. However, avoid posting about tragedies that are too serious.

While a trend is often related to cultural events, you don’t have to be a specialized industry to capitalize on it. As long as you keep your posts relevant to the topic, you’ll be successful.

To get started, you can start by researching the most popular hashtags on Twitter. Most platforms tailor their topics to users based on their location and previous likes. Likewise, you can research the most popular keywords on Pinterest.