A trailer is a specialised type of haulage vehicle that is used to carry oversized loads. Oversized loads can include oil rig modules, bridge sections, buildings, ship sections and industrial machinery like generators and turbines. These specialised trailers are usually designed to be towed by heavy equipment such as trucks and bulldozers. They can also be self powered, although this depends on the load.
A great trailer can make a huge difference to the success of your video, channel or subscription platform. It can be hard to create a compelling trailer that will catch the attention of your audience, but it is possible to get your audience excited about what you have to offer. The key is to use a trailer that builds suspense and makes the audience want more.
Video trailers are often made using a combination of short scenes, music and text (whether this is a title or voice-over). This allows the viewer to get an idea of what to expect from your content without having to sit through a long clip of footage. In addition, the use of subtitles or text can be helpful to brand yourself and your video or platform.
Creating an effective trailer will require you to understand the fundamentals of storytelling and marketing. There are many different tools available for creating a trailer, from Apple’s utilitarian iMovie to professional editing software like Adobe Premiere or Avid Media Composer. However, no matter what tool you choose, the fundamental principles remain the same.
The first step in creating a good trailer is to determine the story you want to tell. This will help you determine the type of video you need and how much footage to use. The next step is to edit the footage and add sound effects, music or a voice-over. The final stage is to add the title and credits.
If you are creating a movie trailer, it is important to use a 3-act structure. This will keep your audience engaged and help them stay invested in the story. Similarly, when making a trailer for a video or subscription platform, it is important to include a cliffhanger at the end to keep the audience interested.
Finally, it is important to use a call to action that is original and exciting. You want to encourage your audience to subscribe to your video or platform so that they can learn more about the content you have to offer. Be sure that your CTA is genuine and not overly salesy, as this will turn your viewers off.