Trending topics are a great way to get an idea of what people are talking about on social media. You can use them to promote your products and increase traffic to your online store. While some are simply a passing fad, others can stay on the trend for an extended period of time.

These are usually based on the popularity of cultural occurrences, such as a national tragedy or popular sports team. The main hashtag is often used to discuss these trends. They can be found in the Search section of mobile devices, and are also prominent on desktop versions.

When using Twitter, you should avoid adding unrelated hashtags to your tweets. This can result in your account being suspended. On Facebook, trending topics are shown in real time, and are personalized to your location. In addition, you can find trending topics by going to the “Top Trends” category in the right-hand column.

You can also use Buzzsumo to discover the top trending video content on a given topic. It offers paid features and collaboration options for brands and content creators.

Most platforms tailor their trending topics to their specific user groups, based on the types of keywords that are most commonly used. For example, Twitter filters out spammy or offensive hashtags, and it also limits the number of times a particular tag is used over a certain period of time.

Buzzsumo has expanded its offerings to include Q&A content discovery, a new feature that gives you access to the best stories, videos, and other items that are being discussed. It is also a good resource for learning about the most popular and best-selling products and services in the world.

Google Trends is another great tool for tracking popular search terms. By typing in a particular keyword or phrase, it shows you what searches are most popular, and where the demand for those products or services is highest.

Some websites also have pages specifically dedicated to trending topics. Facebook’s Trends page, for instance, is divided into five categories. Each one links to related pages with public posts that relate to that category.

Amazon offers a similar feature called the Most Wished For list, which shows the most-wanted products in a particular industry. It also has a Popular Right Now page that provides a list of products most sought-after by customers.

Instagram’s Explore and Search & Explore pages provide a similar experience. On the Explore page, you can browse a list of popular tags and images, and on the Search & Explore page, you can see posters that are similar to the ones you are browsing.

There are a variety of other sites that track trending products and topics. Etsy’s eRank, for example, can reveal keywords with high search volume.

Getting into a trending niche community can help you decide on what to sell and what to avoid. You can also make the most of your digital marketing strategy by partnering with micro-influencers on social media.