Trending is a term used in social media to describe the latest and most popular topics being discussed on Twitter, Facebook and other social networks. These topics often include hashtags and are generally based on news, music or other events.

Twitter, like other social media sites, uses a variety of algorithms to determine trends. These algorithms are designed to deliver the most relevant content to its users in real time. The algorithm is able to identify trending topics by looking at keyword searches, the number of tweets, engagement and other data.

These algorithms are not always accurate and could be manipulated, in some cases by Twitter’s own staff or by actors involved in the political scene. However, the platform is aware of this and has a few measures in place to combat it.

A trending topic on Twitter is a key element of the social media site’s success and can be a great way to promote your brand or business, but it’s important to know how to use it in order to get the most out of it.

First, you’ll want to choose a hashtag that is both unique and timely. New hashtags are quicker to trend than older ones because there’s no built-up history. Once you’ve chosen a hashtag, give your audience some specific directions and provide them with sample messages to use during the campaign.

Second, be strategic about when you’re trying to trend your hashtag: Think about when major landmark occasions occur. You don’t want to try to trend during a presidential address or a big television event, for example.

Third, be sure your hashtag is relevant to your target audience. If you’re a beauty brand, your hashtag should be relevant to makeup, for example, or if you’re a travel company, your trending hashtag could be related to the region in which you operate.

Finally, be creative with your trending hashtag: You can use it to reference something specific (like a hot new kind of music or dance) in your marketing campaigns or in your ad copy. If you’re a fashion brand, you can use it to refer to your clothes or accessories, for instance.

YouTube’s Trending page ranks videos based on various signals, including how many views they have and where those views are coming from. It also looks at how quickly these views have grown over time.

The trending page is different from the homepage or suggested videos on YouTube. This page is updated every 15 minutes, and it doesn’t show the same list of videos to everyone. This means that the trending video list will be different for UK and Spanish viewers, as well as American users.

While YouTube doesn’t disclose how its algorithms work, its executives have emphasized that it’s careful about what ends up on the Trending page. The company has a number of filters that ensure viewers aren’t exposed to videos that contain violence, excessive profanity, mature content and other inappropriate materials.