Trending on social media is a way of highlighting topics and hashtags that are popular at a particular time. It can be useful for a range of purposes, including promoting a business or event, sharing content and discussing current events. The trends you see on Twitter and Facebook are based on your location, who you follow and the content you like.

YouTube’s trending page displays what is trending in real-time, so videos that align with current trends tend to be more highly recommended by the platform’s algorithm. This means that it’s important to regularly release trend-worthy content if you want to get noticed and increase your channel’s exposure.

Search trends on Google are also a good indicator of popularity in the digital space. During times when popular terms are trending, your cost per click on Google Ads will likely be higher than during other months.

Some top trends may not last long, while others will be around for a while. For example, a word that was used incorrectly during the recent San Bernardino shootings may become a trend again after the incident has passed, as people are more likely to use the correct spelling when discussing it.

For marketers, Google search trends can be helpful in determining seasonality and product demand for certain products and services. This can help you budget more efficiently for your advertising campaigns, especially during peak seasons.

The people and topics featured in Google’s top trends list evolve as time goes on, reflecting the broader adoption of the internet (and Google Search) worldwide over time. In the early days, these themes were often tied to mainstream U.S. pop culture and tech trends, but as the world became more connected through social media, Google’s top trends have moved to be more diverse and global in nature.

Unlike Google Analytics, which tells you only what is happening with your website, Google’s trending tool gives you great insight into the topics people are talking about and searching for on the internet. Using this data, you can tailor your marketing campaigns to fit the current trends.

Trending is an extremely useful way to find out what people are interested in, but it’s not always easy to make sense of it all. The topics listed in Google’s trending section are constantly changing and can be adapted to a variety of uses, so it’s important to know how to use the information effectively.

1. Google Trends | Topics and Hashtags that are popular on social media at a given moment.

The topics and hashtags that appear on Google’s trending section are based on a combination of factors, including your location and who you follow. These topics and hashtags are filtered to match your profile and interests, so you’ll only see the ones relevant to you.

2. Trending is a way of highlighting topics and keywords that are popular on Twitter at a given moment.

The topics and hashtags that appear on Twitter’s trending section are based on your location and who you follow. These topics are filtered to match your profile and interests, but this doesn’t mean they will always be relevant to you.