Trending topics are a big part of social media marketing. They allow marketers to connect with new audiences and participate in conversations happening on a global scale. However, it’s important to know when and how to use trending topics for your business.

The right way to use trending content can have an impact on your brand’s reputation and reach. But there are also times when trending topics can do more harm than good.

When you are using a trending topic on social media, it is best to take into account the underlying sentiment of the situation and whether or not the topic is relevant to your company’s products and services. By doing this, you can create a more targeted, relevant conversation with your audience.

For example, if your company is a clothing retailer, you may want to consider capitalizing on the current discussion about #TheDress debate. You can write a blog post on the issue, create shareable memes and gain an interested following.

If you are looking to make the most of a trending topic, it is best to plan ahead and take a long-term approach. It is also helpful to have a strategy for how to respond to changes in trending topics.

One of the most effective ways to find trends is with Google Trends, which allows you to see how frequently search terms are being entered relative to their total volume over a certain period of time. It also shows you related search queries and how interest has changed over the past few months.

It is also possible to discover trends by looking at what’s happening on social media sites, including Twitter and Reddit. These sites typically have a “trending” section on their home pages.

While these are some of the most popular sources for trending topics, there are also a number of other tools that can help you find hot topics online and capitalize on them.

1. BuzzFeed

While BuzzFeed is not the first place you’d look for trending content, it has a wealth of social news and entertainment, and it has a section that includes trending topics.

2. YouTube

The second most popular search engine, YouTube features a search bar that lets you search by keyword, and it also displays the top videos from its own library of trending videos. You can also click on a video to view the description, which often has a link to its YouTube channel.

3. Google Trends

The most well-known source of trending information is Google, which regularly publishes trending topics and keywords on its website. This can be a great tool to keep an eye on as you develop your content marketing strategy.

4. Quora

The question and answer site Quora offers a number of ways to track trending topics. These include the Top Stories feed on your home page and a list of trending topics by country, region and category.

5. Twitter

Twitter is a great source for trending topics because it is user-based and very up-to-date. It’s also easy to search for topics based on keywords. You can even set up your own trending lists to stay on top of breaking news, world events and sports.