Trending is when topics and content become popular in real time on Twitter, Facebook, Instagram, TikTok, and other social media platforms. A trend can be a topic or hashtag that people are discussing, an event taking place in real life, or a celebrity’s latest fashion choice. It’s important to keep up with trends because they can impact your marketing strategies. A trend can be a great way to draw in attention and increase engagement with your brand’s posts. Trends can also show you what people are interested in right now which can lead to new customers and business opportunities.

The best way to stay on top of trending topics is to use the Google Trends website. This tool shows you the topics that are gaining popularity and helps you to create relevant content for your target audience. To use the tool, visit the homepage and enter a keyword or topic to get a general idea of what’s trending. You can also customize your search by selecting a region and topic of interest to help you narrow your results.

Another good source of trends is YouTube’s Trending section. But it can be hard to get on the list. Creators like Philip DeFranco and Philip Paul have been able to achieve a trending status but it is not guaranteed. A YouTube spokesperson told The Verge that the company is careful about which videos make it onto the list and that there’s a high bar for being seen as a trending video.

If you want to have the chance to be on the trending list, be sure to create a unique hashtag that your followers will use when tweeting about your topic or event. Also, remember that your hashtag must be used by a lot of people to gain traction. If you’re trying to boost a popular event, using the trending hashtag in your call-to-action can help it to reach a wider audience.

Another good place to find trending topics is Reddit. This website is a goldmine of information, so you can use it to find trending topics in your industry or even in your local area. Then, you can take that topic and use it in your content. You can also use tools like Ahrefs to see which keywords are performing well and which ones are declining.

You can use trends to inspire your content or even find a story to cover. But it’s important not to fall into the trap of following trends blindly because some may be harmful or dangerous. In addition, don’t put too much value on popularity or attention because they can change quickly and lose their appeal.

Keeping up with the trends in your industry can give you the insight you need to develop your marketing strategy and create relevant content for your target audience. Ultimately, a successful strategy will lead to more leads and sales for your business. So, start analyzing the trending topics in your industry and use the tips above to implement them in your marketing strategy.