Trending is a term used in social media to describe topics or phrases that are discussed at a higher rate than others. They are highlighted by social networks such as Twitter and Facebook to encourage discussion and engagement among their users.
Google Trends
One of the most useful tools for learning what is trending in an area or around the world is Google Trends. The search engine enables you to see how popular particular searches are in different locations, time frames, and categories or industries.
For example, Google Trends recently shared trending searches related to Hurricane Irma. These include the top queries across the U.S., top “how to” search queries in Florida, and more.
The popularity of trends varies depending on who is talking about it, how many people are discussing the topic, and what’s happening in that area or country at the moment. There are also some factors that determine whether a trending topic will stay on the trending list.
First, you need to be aware of what is trending in your area and on Twitter. This can help you decide what you want to focus on and what to avoid.
Another important aspect is to ensure that you are releasing content that is in line with the current trends. YouTube’s algorithm rewards videos that are fresh, engaging, and watch-worthy, so it’s important to keep producing new video content often.
In the context of trending, the most common examples of this are news events, releases of a new album or television show, a natural calamity like earthquakes or tsunamis, and the death of a famous person. However, trends are not always created by these factors.
There are also some situations where Twitter uses an algorithm to determine which trends will be trending at a given time. This can be beneficial for brands that are interested in a specific topic or event, as it means they will be showing up in the right places at the right times.
If you want your hashtag to trend on Twitter, it is important to ensure that your hashtag is unique and hasn’t been seen before. You can do this by using the hashtag on your posts and in your calls-to-action. It can also help to consider when the topic is trending, as this will help you make sure your hashtag is in the conversation at that time.
Lastly, you need to understand that a topic will only be trending on Twitter for as long as it is being talked about, and that volume matters. This means that a topic that has thousands of tweets but doesn’t have a spike in traffic will never trend, because it doesn’t reach the threshold necessary for Twitter to rank it.
This is a big difference from how trending works on Twitter and Facebook, where the algorithm is tailored to each individual user based on their location and who they follow. The only exception to this is when you’re using the mobile app and there are certain topics that will automatically be shown for each user, regardless of their location.