Trending is a social media phenomenon that identifies the topics of interest among users at any given moment. These trends are highlighted by social networks such as Twitter and Facebook to encourage engagement and discussion among their user base. Trends can be about anything, from current events to popular music or pop culture topics. Trends can be short-lived or can stick around for a long time depending on how widely shared the topic is and what type of reaction it provokes in its audience.

As a marketing tool, trending is extremely useful because it offers insight into what the general public is interested in, searching for, talking about and engaging with at any given moment. Trends can be as simple as new movie trailers or viral videos that are making their way to the top of the charts and as complex as a design fad that sweeps across the industry before becoming old news.

Unlike the home page or suggested videos, YouTube’s trending tab does not personalize for each viewer. This means that a trending video for the US may not be trending in other countries and vice versa. The trending list is updated every 15 minutes, so videos can move up and down the list as their popularity fluctuates.

In order to get a hashtag trending, you must have a large enough following on Twitter or Facebook to trigger a spike in conversations that catches the attention of the algorithm that determines what is trending. A hashtag that is trending can help drive brand awareness, traffic and sales, as it is visible to a huge amount of people who might not otherwise see your content.

If you’re looking to create a buzz about an event, product or campaign, getting a hashtag trending is the best way to reach the maximum number of potential customers in a short period of time. It can also boost search engine optimization (SEO) because of the extra exposure your website will receive as a result.

While there are a number of tools that can identify trends, the most well-known is probably Google’s Trending. This feature is often used by journalists and bloggers to write news stories, but it can also be a helpful way to track customer behavior and make decisions about the direction of your business.

Using Google’s Trending can provide valuable insights into what your customers are thinking, discussing, searching for and interacting with online. It can also serve as a warning of what’s so last millenia or out of style.

It’s important to keep in mind that not all trends are relevant to your industry, and it’s possible for a trend to be more fun or edgy than your business model. This is why it’s important to carefully select the trending terms that you use in your content and marketing campaigns. The right trend can boost your brand’s visibility and bring you new leads while a bad one can alienate your followers and cause them to tune out your messages.