Trending is a word that’s used to describe the most popular topics of the moment. It’s often associated with Twitter, but the term can also refer to any topic that is gaining popularity in some way. It can be a fashion, pop culture, or even political trend that is attracting people’s attention.
Trends are a great way to find out what topics your audience is interested in, and to get them to watch and engage with your videos. If your video is related to a trend, it’s more likely to rank higher in YouTube search results and get more views and engagements.
In addition, trending can help you find new audiences that might not have heard about your brand or products before. You can target those people by using a hashtag that’s related to the trend.
To use this tool effectively, it’s important to have a strategy in place. You can start by identifying the key trends that are relevant to your niche and what kinds of videos are trending around these topics. Once you have a list of these topics, you can start to craft your own content that’s related to them and that will appeal to your audience.
When choosing a trend to follow, keep in mind that there are many factors that go into determining if a particular topic will rise in prominence and get onto the trends board. One of the most important is time. A topic that peaks in volume in a day is more likely to trend than one that grows slowly over the course of a month, according to data scientist Gilad Lotan.
Another factor that influences if a particular topic will rise in popularity is the number of users talking about it. This is important because it determines how much of a spike the topic will have, and how many people will tweet about it.
In order to be successful with a trend, you’ll need to create content that’s genuinely helpful to your audience. For example, if you’re a YouTuber in the cooking niche, you might want to focus on recipes that are healthy and nutritious. By following trending topics, you’ll know what types of recipes your audience is searching for and can tailor your content to fit that niche.
Similarly, if you’re a makeup artist, you might choose a trend that’s related to your work. This can help you gain more exposure and generate more sales if your makeup looks good on the trending page.
While it’s not an exact science, if you know what trending topics are relevant to your business or product, you can better plan your social media campaigns and make sure your content is resonating with your followers. This will help your channel to grow and improve your brand image.
YouTube’s algorithm is very careful about what content ends up on Trending, so you should only upload videos that are safe for your audience and align with current trends. It’s also a good idea to have multiple video-level signals, such as high quality and engagement, in order to increase your chances of getting noticed.