If you’re a content creator, you may have heard the term “trending”. Trending is a word, phrase, or event that is becoming increasingly popular on social media. Unlike fads, which fade out and are forgotten, trends can last for days, weeks, or even months.

Trends are easy to track and share, and they are a great way to stay in touch with the latest events and news. However, it is important to know the rules of using a trending topic in your online store. Adding unrelated keywords to your posts can damage your brand’s credibility, so if you want to use a trend to promote your business, make sure that it is relevant to your customers.

One of the biggest ways that brands capitalize on trending topics is by running an ad on Google Ads. This allows advertisers to reach high intent buyers who are searching for specific products and services. In addition, advertising on Facebook can target specific groups of consumers.

Another popular marketing strategy is to use TikTok. The platform allows users to create and share short videos. TikTok has recently introduced a new feature called “Story,” which allows brands to showcase a behind-the-scenes look at their products. Some brands are already jumping on this trend, including Martha Stewart and Betty (Get Money) by Yung Gravy. Users can also use TikTok to share before and after pictures.

If you’re a writer, you can also use the data from Google Trends to write about a topic that interests your readers. For example, if there’s a national tragedy, you can post about it to show that you are concerned about human beings. But be careful to avoid promoting inappropriate content, as too much branding can change the tone from compassionate to disrespectful.

If you’re an ecommerce business, it is also a good idea to check your social media feeds for trending content. It is a great way to drive traffic to your online store and increase exposure. Aside from creating a custom Facebook page to feature your products, you can also run ad campaigns on Instagram.

Twitter is another place to find and share trending content. Twitter’s algorithms are designed to determine what topics are being discussed on the platform and display them based on the user’s location. Similarly, a hashtag’s popularity is determined by how frequently people are using the hashtag in their tweets. To prevent users from adding inappropriate tags to their tweets, Twitter has made some changes to its algorithm.

Many websites have a dedicated trending section where you can see what’s currently popular on the web. On YouTube, you can find trending content broken down into four categories. You can also use the search box on the homepage to discover what people are searching for.

You can also check out Buzzsumo, which is one of the best tools for identifying viral content. Buzzsumo has expanded its features to include Q&A content discovery and video content discovery. While it isn’t free, it can be a valuable tool to your marketing efforts.