Trending is a term used to describe when a certain topic, hashtag or keyword becomes popular on social media. If a topic or hashtag is trending, it means that it is receiving more impressions, interactions and mentions than normal. Trending topics are usually highlighted on the trending page of a social media platform such as Twitter, TikTok or Instagram. Understanding how to use trends can be a powerful tool for businesses, influencers and individuals looking to increase their visibility online.
Trends can be viewed by visiting a social media platform’s trends page or using their search function. Trends are determined by a site’s algorithm, which takes into account location, user history and who they follow. For example, a trend on YouTube will show different trends to users in the US and those in Canada due to differing cultures, time zones and languages.
In order for a trend to appear on a social media platform, it must be tagged in a tweet or post with the keyword and hashtag associated with it. The popularity of this tag, hashtag and the number of people tweeting about it will then be analyzed by the algorithm. Once a trend has been determined, it will be displayed on the platforms’s trends page with its popularity increasing over time.
Influencers have a large impact on what becomes a trend. If an influencer with a large following promotes a hashtag or topic, it can quickly become a trend and reach a much larger audience than it would have otherwise. This is why many influencers have dedicated pages on their websites where they curate and share popular trends.
The benefits of using trends for a business include increased visibility, awareness and engagement. Trending topics can also be a great way to identify what potential customers are searching for or interested in. Businesses can then create content that is relevant to these interests, which can help drive traffic and sales.
The word “trending” is relatively new to the internet and has been largely adopted by the rise of social media, but it is becoming increasingly important for marketers to understand how to use this feature. In addition to being an effective marketing tool, trends can also be a useful tool for research and analysis. If you’re looking for the latest trends, be sure to check out Google Trends. This tool allows you to see a snapshot of the most popular searches across Google, Amazon, Instagram, YouTube and Reddit.