Trending topics are subjects that experience a rise in popularity on one or more social media platforms for a limited period of time. They typically evolve around popular cultural occurrences, celebrity announcements, TV premiers and social concerns.
Ecommerce businesses can use trending topic data to help them decide what to promote in their marketing campaigns. They can also refer to trends in their ad creative to increase engagement.
Google Trends offers a variety of information about what people search for on the Internet. It is an extremely useful tool for business research, as well as for casual users.
Among the most important features of Google Trends is the ability to dig into detailed comparisons with data visualization. This is useful when researching topics you are interested in, like a car model, sports team, or a new kind of music.
Once you get started, you can find trending terms by country, time frame, category or industry, and type of search (web, news, shopping, or YouTube). There are also a few neat Year in Search archives.
While some trends fade away, others are destined to stick around. For example, the Victorian-era corset look is still going strong. It has even been spotted on celebrities like Kim Kardashian and Bella Hadid.
The oversized jean is another fashion trend that could stick around for years. Rayburn expects this style to gain even more strength next year.
When disaster strikes, social media posts can help convey empathy to victims and show that your company is concerned about the situation. However, posting about tragedy too quickly can be insensitive. The brand’s tone should remain positive and relevant.
Sprout Social allows you to monitor trending hashtags and topics that are related to your company or brand. Using this feature to identify the best keywords that are being used in tweets can give you an edge when it comes to your Twitter marketing strategy.
Trending topics can be an excellent way to reach consumers on a large scale, but they are also susceptible to abuse. For example, if a brand posts a controversial statement or post about a negative topic, it can quickly become a trending topic for the wrong reasons.
To avoid becoming a trending topic, it is important to choose the right time to post. If your ad is posted at the wrong time, it could become a negative reaction from consumers and cause your brand to lose credibility.
Facebook and MySpace were both trending in the mid-2000s, but they are now much less popular. While MySpace was once valued at $12 billion, today it has just 36 million users and is now worth a mere $35 million.
While it is important to pay attention to trends, it’s also important to realize that trends are cyclical in nature. Some trends may last for months or even years, while other trends could only last a day or two before fading. Traders can watch for a trend to begin reversing, then take action accordingly. They can buy or sell shares in a company as the trend turns up, and short them as the trend reverses down.