A trailer is a piece of equipment that attaches to the rear of a truck or automobile and is used to carry cargo. It can also be attached to the front of a vehicle to aid in maneuvering. Trailers are available in many different sizes and types to suit specific needs. They are usually designed to be lightweight and easily maneuverable, so that they can be towed from one location to another without requiring excessive amounts of propelling power.

Film trailers use the cold open to establish the premise of the movie. This can be done by showing a dramatic, action-packed scene that is sure to catch the audience’s attention. The goal of the trailer is to get the audience excited about the movie, so that they will want to go see it when it comes out in theaters.

The best way to do this is to introduce the main characters, set up the central conflict, and then build tension by showcasing the film’s action sequences. The trailer should end on a cliffhanger that leaves the audience wanting to know how the protagonist will overcome the conflict. It is also important to zig where the film zags and not give away too much of the plot, so that viewers will be curious about what happens next.

To add to the drama of a trailer, filmmakers often use music to create an emotional connection with the audience. For example, dramatic trailers might feature the sounds of an orchestra playing an emotional piece of music. More action-oriented movies might opt for an energetic dubstep track to match the adrenaline of the action on screen. The use of music in a trailer is a great way to create an evocative mood that will leave the audience excited and intrigued about the film.

Pitch reels are similar to trailers in that they are intended to capture the audience’s attention and encourage them to watch the full-length film when it is released. The pitch reel is an excellent tool for showcasing the production quality of a film as well as highlighting its cast, director, and producer. It is also a great opportunity to showcase the film’s visual style, and it is often a good idea to include a few shots of the film in its entirety at the end of the pitch reel.

While film trailers are typically ad-supported, pitch reels for unscripted projects must be carefully crafted to ensure that the pitch doesn’t seem too similar to other content already available online. For this reason, it is often best to avoid using stock footage in a pitch reel. The best pitches are original, exciting, and engaging. They should also be brief and direct, as the viewer may be scrolling through their social media feed when they see your video or film. Providing an easy-to-follow call to action at the end of the trailer is an effective way to encourage viewers to visit your website or subscribe to your channel.