A trailer is a wheeled vehicle that is pulled by a car or truck to transport items like boats, horses or equipment. Trailers can also be used to carry children in bicycle trailers. Trailers are often used for business purposes including mobile boutiques, pet grooming, auto dealing, junk removal, or plant care. Some trailers are designed as living or work spaces that can be taken to the beach, the woods or anywhere Wi-Fi is available.
Typically, a movie trailer will be edited from the actual film’s rushes or dailies. There are dozens of companies that specialize in the creation of movie trailers. These firms are usually located in Los Angeles and New York City.
Movie studios often create their own trailers to promote a specific film. Some of these trailers may incorporate footage not found in the actual film. For example, the 1984 Terminator 2: Judgment Day trailer included a special effects scene showing the T-800 assembling itself in a factory that was not present in the final film. Some trailers also contain quotes from critics about the film. These quotes are generally genuine, but it is important to read reviews of the film from a variety of sources to get an accurate picture of its overall critical reception.
Many trailers will include a brief logo for the production company or distributor of the film. These logos will be displayed on the screen at the beginning and end of the trailer. Some trailers also feature the film’s tagline or synopsis. Some trailers will also have a call-to-action at the end, encouraging viewers to go see the movie or sign up for the film’s mailing list.
The trailer for the 2009 thriller “Silver Linings Playbook” is a good example of how to make a movie-centric trailer. It introduces the main characters, establishes the story’s central conflict and ends with a major cliffhanger leaving viewers wanting to see how the story will resolve itself. This type of trailer is often considered to be the hallmark of a successful movie marketing campaign.
Although the trailer for the film was criticized for giving away too much, it follows the traditional pattern of movie previews that is still prevalent in today’s industry. Most movie trailers will give the audience a taste of the film and entice them to visit a theater to see the full-length movie. This strategy is a successful way to promote movies and generate revenue for both the film and its production company or distributor.