Trending is when a topic, hashtag or keyword becomes popular on a social media platform like Twitter, TikTok or Instagram. This popularity is usually the result of a spike in conversation or engagement around that particular subject. When something is trending, it’s often featured prominently in the Explore or Trending area of that specific platform. Keeping up with trends can be beneficial for brands, influencers or individuals who want to stay relevant and gain visibility in their audience.
Trends can be in a variety of areas, not just fashion, pop culture or entertainment. For example, a trend could be the growth of disc golf, or a shift toward working longer hours. Trends are also a reflection of the general mindset of a nation or people at a particular time.
What causes a topic to become trending? There are a few key factors that contribute to whether a topic becomes trending. First, the topic or hashtag must be timely and relevant to current events or news stories. This is important because it helps to generate engagement and discussion around the topic. Additionally, if a topic is controversial or causes a lot of debate, it will likely be more likely to trend because there is a high volume of discussion around the subject.
How does Twitter decide what is trending? Twitter’s algorithm takes into account both the current volume of conversations about a particular topic, as well as the length of time the topic has been popular. When the algorithm determines that a topic is trending, it will display this information in the top menu of the platform.
Keeping up with trends can help to increase engagement on your social media posts and content. By participating in a trend, you can capitalize on the momentum of the topic and generate more interest from your followers and non-followers alike. Additionally, trending topics can be a great way to raise awareness about an issue or cause that you are passionate about.