Trending is a term used in social media to refer to topics or ideas that are gaining traction. It could be a word of the day, an event, a video, a catchphrase, or a product. Understanding what is trending could help you discover new business opportunities, improve your social media strategy, and stay ahead of the competition.

There are several websites and apps that track trends. One is Buzzsumo, a free social media analytics tool that offers a variety of features from viral content identification to video content discovery. It also offers paid services, such as collaboration options. Another example is YouTube. Videos can be created using the site’s trending feature, which helps viewers keep track of what’s happening on the popular video sharing platform.

Another popular social networking site is Twitter. The company compiles lists of trending topics on a daily basis. The site’s Trending section can be found on both desktop and mobile devices. Users can change the location on the site to see trending topics specific to their locality. The site has rules against posting unrelated hashtags. However, users can still follow trending topics by searching for a specific hashtag.

There are also Google Trends, a service that lets you search for popular topics based on keyword searches. The homepage displays the latest trends in the world, including the hottest international events of the past week. Likewise, the Google Trends Help Center is accessible from the upper-left of the home page. There are also tutorials on interpreting the data. The homepage features an overview of the year’s most popular words, and shows the most popular of these terms, such as “cupcake” and “swear 16 was yesterday.”

Facebook has a trending page dedicated to the same information. Its list of top 100 trending topics was created using a proprietary algorithm. It’s interesting to see how these sites tailor their lists based on user activity and interests. It’s also a good idea to cross-reference all states to boost your chances of landing sales.

Buzzsumo is a great tool for identifying the most engaging and shareable content. For example, the site’s video content discovery capabilities are impressive, as is its Q&A content discovery. While the platform has a free version, its most expensive offerings come in the form of premium subscriptions. Those wishing to capitalize on trending content should choose the appropriate social media platforms to maximize exposure and revenue.

Twitter has its own version of trending, compiled by individual countries. It’s important to know that the site’s rules for trend abuse prohibit adding unrelated hashtags to posts. There’s also a sub-menu on the left side of the menu for subscribers. It allows users to customize the frequency and number of updates, and to add new subscriptions.

Lastly, it’s important to understand that trends may not be as predictable as some would lead you to believe. Although a new product or concept is likely to become a trend, it can be difficult to predict how it will go down. You’ll want to monitor the topic carefully to determine whether or not it’s a trend that you can capitalize on.