Trending topics are often hot topics of conversation, causing a surge in public interest. The topics are usually major events or cultural phenomena that people share. These can be useful for marketing your business because they give your business a voice and an outlet for talking about your brand. They can also increase traffic to your online store. But to capitalize on a trending topic, you should know how to avoid unintended consequences and ensure your posts are relevant to the topic.

The Google Daily Search Trends tab provides a quick overview of trends that are popular on the site. It offers RSS feeds of related stories, the top searches in your area on a given day, and email notifications. You can choose how many notifications you receive and the frequency of updates. In addition, you can sort the search terms by type, category, and location.

Instagram has an “Instagram Stories” feature that allows users to post short-form content. This ephemeral content disappears within 24 hours. However, if you create videos with an evergreen audio track or long-form blurb, you can easily create a trending video.

Facebook has five separate categories that display the most popular trending content. Depending on the platform, you may be able to look for a trending hashtag by typing in the keyword into the search box. For example, the phrase “#rain” is a popular trending hashtag on Twitter.

Buzzsumo is one of the best tools for identifying viral content. Not only can it show you the most popular video content, but it can also highlight the main players in the space. You can see what other people are saying about the topic, or you can even use the platform to find video content that is not yet available on YouTube.

Buzzsumo’s paid and free features can help you see what’s hot on social media and what’s not. You can also collaborate with others and check out opposing viewpoints. Whether you’re just starting out or you’re an experienced marketer, it’s a great way to get an overall picture of the current social media landscape.

Facebook’s Search & Explore page can help you find the most popular images from your region, as well as similar posters. Similarly, Tumblr has an Explore page that shows popular images in your area. Using this information, you can geotarget your messages.

TikTok uses an audio beat to create photos and videos, and you can sync your favorite clips to track. If you’re a fan of Taylor Swift, her “august” is one of the trending songs of the month. Her lyrics are perfect for sharing a moment in your life, or to let others know how much you’ve changed.

There’s no limit to what you can do with trending topics. Whether you’re trying to build awareness for a new product or you want to make a statement, you can find a lot of uses for the hashtag or audio track. Use them to tell a story, or to persuade your audience.