A trailer is a short film or video that tells a story about a movie, TV show or other media. The trailer is usually the first thing people see when they visit a website or social media page, and it’s often the first impression that a viewer has of your work. It’s also an important marketing tool for crowdfunding campaigns and other fundraising efforts.

The term “trailer” can mean a variety of things, from a teaser that a movie’s marketing campaign releases to a full-length preview of a film. Originally, previews were shown prior to the main feature, but they are now common in online viewing as well.

Regardless of the context, the most effective trailers are those that engage the audience emotionally. They make the viewers want to watch more and become invested in the characters, plot, and setting.

There are a few different ways to achieve this in your trailer, but one of the most effective is to create suspense. This will keep the audience hooked from the very beginning, even if they’ve never seen your film before.

Use a Shot List

When making a trailer, it’s always important to plan ahead and have a clear idea of what scenes are needed for your video. A shot list will allow you to focus on the most important scenes and eliminate the ones that aren’t necessary.

Use a Three-Act Structure

Great movie trailers follow a three-act structure that outlines the premise of the story, introduces key characters, and ends with a dramatic climax. In addition, great movie trailers should contain a strong piece of signature music and a visual montage that highlights powerful moments from the film.

Use a Composer

If you have a budget, there are plenty of talented composers out there who can help you put together a recognizable and emotional soundtrack for your trailer. The trick is to find a composing partner who you can trust, and then build your relationship with them over time.

Consider Your Usp

A good trailer should be unique and stand out from the competition. This can be done by using a different actor in a scene or creating a storyline that is a little bit different from the norm. It can also be done by including a specific theme or genre that’s more appealing to the target audience.

Add a Press Quote

The most effective way to get your project noticed is through word-of-mouth. This is why Hollywood puts quotes from respected press in their trailers and posters. The quote not only reveals that your project has been reviewed by a reputable publication, but it also gives you a boost of social proof and shows potential viewers that someone else is thinking of investing in your project.

You can also include a call to action that encourages viewers to purchase your video or sign up for your mailing list. If you aren’t sure how to go about doing this, Vimeo Create is a great place to start — it’s a free video and trailer maker for anyone, from beginners to film professionals.