Trending is a feature that many social media, news and entertainment sites offer to provide users with a list of the most recent topics and breaking news that are popular among their community. These rankings are based on a number of factors, including how frequently the hashtag or topic is searched for and posted about, as well as how many publishers post original content about the subject.

It’s important to understand how trends work on different platforms, and how you can leverage them in your marketing strategy. The best way to do this is by referring to the trending topic in your ads and social posts, so that people who are interested in the topic will find your product or service when they search for it online.

Twitter uses a curated Trends List that displays the most popular topics in a variety of categories, including news, science and technology, sports and entertainment. These lists are separated by region, allowing users to follow local trends. Additionally, trends on Twitter can be personalized to your preferences based on your location and who you follow.

Facebook offers a separate Trends page that features public and in-network posts related to each category. This is useful for marketers who want to see what topics are being discussed in their industry or niche.

Instagram and Tumblr also have trending pages where users can browse popular posters and posts by specific tags, allowing them to identify trending images and topics that they may be interested in. These sites also allow users to filter trends by geography, enabling them to see only what is being discussed in their area or around the world.

The YouTube Trending tab ranks videos based on how they’re performing in real time, so it’s important to create fresh content that aligns with current trends to increase your visibility and improve your ranking. The YouTube algorithm takes into account a video’s views, engagements and audience as well as how it performs against other uploads on the platform.

In addition to releasing content that matches the current trends, it’s important to have older videos that earn views and engagements regularly, as these are key indicators for YouTube’s algorithm to recommend to viewers. You can also increase your rank by distributing your videos through a distribution platform that promotes trending topics like Boosted Posts and Recommendations.

As an example, consider a recent viral TikTok video that included a caption reading, “I’m just a human.” The caption is a great way to use this trending sound for self-love content, and it’s particularly useful when sharing with your target audience, as it can show your relatability to the sound’s lyrics. You can also repurpose the audio to talk about a situation that’s often considered embarrassing, and using the CapCut template from this video can help you create a humorous text overlay. Regardless of the type of trending sound or audio you choose to use, keep in mind that it’s important to be sensitive and respectful when participating in a trending discussion. This will ensure that your brand remains relevant and stays on-brand, which can help you build trust with your audience.