A trailer, also known as a pre-release trailer, coming attraction or attraction video is a commercial advertisement that promotes a film, television show or theatrical event. It is typically a three-act film that lays out the main storyline of the movie and usually ends with a dramatic climax.
The best trailers give viewers just enough information to form their own opinion about the movie they are about to see. A trailer that does this well will be able to create an emotional connection with the viewer and may even be able to influence their decision to see the movie.
There are a variety of ways to make your trailer stand out from the rest. A well-made trailer will include a memorable quote, interesting dialogue, funny jokes or even a song that people know and will instantly relate to.
Another way to stand out from the crowd is with special effects. A well-made trailer will include realistic visuals that will help to convey the emotions of the film to the viewer.
Trailers are usually made using a mix of digital and film footage. They often incorporate images of the characters and scenes from the movie as well as music to help create a dramatic effect on the viewer.
The sound of a trailer is also important, especially the use of sound effects to add to the overall experience. Generally, trailers are mixed in a Dolby Digital or multichannel sound mix to enhance the audio quality of the scenes.
Some trailers also feature special soundtracks created specifically for the movie. These are often composed by famous Hollywood music composers and can be quite dramatic and epic.
Having an iconic song in the trailer can really get people excited about seeing the movie and can be a great way to increase ticket sales as well. The music can be played at a high volume or used as background music to create a dramatic feel.
A good trailer will contain a cliffhanger that will leave the viewer wondering what will happen next and will leave them wanting to see the movie. This can be done by introducing the character, setting up the central conflict and then ending with a cliffhanger that leaves the audience wanting more.
The best trailers include a lot of information, but they are not overly long. The standard length of a movie trailer is about two minutes. The NATP (National Association of Theatre Owners) has a rule that says that trailers should be no longer than two minutes, but movie distributors can have exceptions if they feel that the movie is worth the extra time.
Many trailers also include a special sequence in which a famous actor or actress appears. These are often called “special shoot” trailers, and one of the most famous examples is that used for Psycho.
A lot of attention is paid to the trailers for blockbuster movies and there are a lot of tips that can be used to ensure that your trailer is effective. It’s not as difficult as you might think to make a movie trailer that will get people talking about the film and urging them to go out and see it.