Trending topics on Twitter and other social media platforms are based on a number of factors, including how many people are currently searching for or posting about a topic and how many publishers have posted original content. They are also ranked according to how popular the subject is among users, so it’s important to know what’s trending so you can tailor your content strategy to reach new audiences.

When you search for a topic on Google, it will show trending keywords in the top of your results page. It’s a useful tool for finding popular subjects, and it can also help you determine the best time to launch new campaigns.

For example, if you run a seasonal business, such as a home and garden supply store, it’s a good idea to increase your marketing budget when relevant trends are occurring. This will allow you to tap into potential customers who are looking for products related to the topic at hand.

In addition to identifying trending topics, you can also use Google Trends data to understand how your audience is feeling about them. These topics can be nuanced and primed for a variety of emotions, so it’s important to explore real-world tweets about them to see what people are saying about them in their everyday lives.

Moreover, it’s worth mentioning that some trending topics may be offensive or harmful to your brand or brand values. For example, the recent Parkland school shooting in Florida is a particularly sensitive issue, and some video content that makes reference to the incident can be offensive or misleading. This means that your content needs to be relevant, unbiased and appropriate to avoid drawing unwanted attention to your brand or product.

The algorithm that Twitter uses to determine what hashtags are trending is a complex one. It favors sharp spikes over gradual sustained growth, so it’s not just volume that determines a hashtag’s trending status.

This algorithm has a lot to do with why certain hashtags and topics don’t trend, such as #FreddieGrey, which never went viral. This is because while Twitter’s algorithm might have determined that there was a high spike in volume for the hashtag, it also took a lot of time to build up that volume.

What’s more, YouTube’s Trending section has been under fire recently after another controversial video made it to the top. This particular video, which is viewed by hundreds of millions of people in the United States, claims that a student at Marjory Stoneman Douglas High School was a crisis actor who helped cause the school shooting.

Ultimately, you’ll need to decide what’s right for your business. You can do this by determining the most popular keywords for your industry and then examining the trending terms that are most popular with your target market. By incorporating these keywords into your marketing strategy, you can increase visibility and gain credibility with your target audience.