In social media, trends are topics or hashtags that become popular enough to be featured on a social platform’s Trending page. This section features the most talked about subjects at a given moment, as determined by the amount of activity in real time and user engagement. Trending topics can be anything from current events to pop culture or even online campaigns and challenges. They can be localized to a particular area, community or context or can have a more global impact depending on the social media site’s reach and influence.
As a business, you can use trending to get your content in front of your target audience at exactly the right time. For example, if you’re running a blog that covers e-commerce, creating seasonal content that reflects upcoming holidays or other popular events can help bring in traffic and attract new customers. You can also take advantage of recurring trends such as weekly htags like #motivationmonday or monthly events like the Oscars.
However, you should know that not all trends are equal and it can be difficult to predict what will get trending at a given moment. For instance, some topics are fads that rise quickly and then disappear. Others are more long-term trends that rise and fall in frequency over time, such as the popularity of certain musicians or films. You can use tools like Semrush to gain a more comprehensive understanding of what’s trending and how it relates to your industry.
When it comes to social media, trending is the term for specific hashtags or topics that are currently popular on Twitter, TikTok, Instagram or other platforms. You can find trending topics on each platform’s Explore or Trending pages. Trends are based on the discussions among users in real-time, and can be influenced by a number of factors including the popularity of an influencer, the current events occurring in the world or locally and the level of engagement around a topic or hashtag.
YouTube Trending is another popular tool that allows businesses to see what’s currently getting the most views, searches and interactions. YouTube has strict guidelines for creators who want to be featured on the list, which means they’re only able to appear if their videos are relevant and engaging to a large enough audience. This makes the list a great resource for influencers and brands who can create videos on a variety of topics to maximize their visibility and engagement.
YouTube’s Trending tab is a great way for businesses to stay on top of what their audiences are interested in and to plan content accordingly. However, some creators believe the Trending tab is manipulated by YouTube to keep advertisers happy and prevent high-profile creators like Felix “PewDiePie” Kjellberg from being left off of it. To test this, Stephen used a tool to scrape the Trending videos in the US and Canada over the course of 18 months. He discovered that the same videos were trending in both countries, but that different channels had to hit a higher viewing threshold to be included in the US version of the list.