A trailer is a short, edited film that is primarily used as an advertisement for a feature film. It is produced by a film production company and often is created during the editing process at the same time as the feature film itself. The trailers are typically made up of scenes from the film, but sometimes contain deleted scenes as well.
The Trailer is a highly condensed and polished piece of advertising, able to present even mediocre movies in an attractive light. The industry of movie marketing has grown significantly in the decades since the film trailer was first invented.
Many Hollywood studios now have their own trailer departments, usually headed by a creative director who is responsible for the overall design of the trailer and ensuring that all elements are cohesive. The director works closely with the producer and the studio’s marketing department to ensure that all elements of the trailer are up to snuff before it is released.
Trailers generally last for about two minutes. In 2013, the National Association of Theater Owners issued a guideline requiring film distributors to supply trailers that run no longer than two minutes, which has resulted in an increase in the number of trailers that theaters can show per day.
One of the biggest reasons that trailers have become so popular is because they are a great way to sell a movie to audiences before it is released. They give audiences a glimpse into the film’s premise, a look at the characters and actors, and are a great way to create interest in the movie before it is seen by most people.
Some of the best movie trailers are able to tell the story of a movie in a concise and engaging manner, which is why they are so popular with audiences. They also often have a three-act structure that mirrors the structure of a feature-length film.
They may also include a voice over narration, which is another effective way to help the audience get a better understanding of the film’s premise. This is especially common for action and thriller films, as the use of voice over narration can help a viewer understand how the action will play out.
Music cues are a very important part of most movie trailers. They provide a rhythmic background to the entire trailer, and they can also help to tell the story of the film in an emotional and powerful manner.
A trailer’s music should be synchronized with the dialogue and editing. This can be done by having the editor listen to the audio tracks for the trailer and match up the edits with the music, or by having the music and the dialogue be played over a single track.
The trailer can also be designed to fit into a particular genre or style, such as horror, thriller, or action. For example, a trailer for a horror film may be designed to be a montage of frightening moments that occur throughout the film, while a thriller trailer might be designed to be a mix of dramatic and comedic moments.